Business owners need to know the price they're paying for their products so they can maintain their profit margins during inflation. 💵
This information is called the cost of goods sold (COGS).
Why is COGS important? 👇🏼
- It helps you to see a clear picture of your business’s profitability.
- It informs upcoming business decisions.
- It helps track expenses to estimate your taxable earnings (so you can keep a positive cash flow at tax time).
And COGS is more than just a number—it’s a tool for growth. When you know COGS, you can compare yourself to industry benchmarks, position yourself competitively, and grow your business. 💪🏾
By definition, cost of goods sold is a metric that tells you how much it costs to create your product.
You can calculate COGS for your own goods or services using the cost of goods formula or a COGS calculator. When you use consistent product valuation methods and accounting methods (more on that below!), COGS is a useful tool.
Heads up: Cost of goods sold is sometimes called cost of sales (COS), but we’ll stick to the term COGS here. 💯
Cost of goods sold formula
The basic COGS formula is:
Beginning inventory + Purchases − Ending inventory = COGS
In this case, beginning inventory is unsold product from the previous financial period.
Purchases include any costs directly related to the product that you make during the period in question (like fiscal quarter or year).
Ending inventory is anything unsold by the end of the current period.
How to value inventory when calculating COGS
One of the biggest factors in the COGS formula is inventory valuation.
When you buy inventory more than once during a given period, you may pay different prices at different times. This is super relevant as supply chain bottlenecks, inflation, and other global economic factors contribute to more cost variation. 📈
You can organize the way you sell inventory in different ways, but it’s best to stay consistent. A few of these inventory methods include:
- First in first out (FIFO): Assume that inventory is sold from the older (and often cheaper) purchase batch first.
- Last in first out (LIFO): Assume that inventory is sold from the newer (and often more expensive) purchase batch first.
- Average cost method: Take average prices of all products to avoid calculating for inflation and variable costs.
FYI: Include the direct cost of inventory in your COGS equation. General and administrative expenses not related to your products, like office supplies and other overhead costs, fall under operating expenses. You can include salaries & labor costs in COGS when it’s directly tied to the production of the good or service.
What is the COGS ratio?
The COGS ratio (aka cost of sales ratio) tells you the percentage of sales revenue you’re using to pay for your products. It’s helpful from a general business sense because different companies pay different prices for their products, and a percentage is more generally comparable than a dollar value.
To get your cost of goods ratio, follow this formula:
COGS / Total sales X 100 = COGS ratio
How do you find your gross profit margin using COGS?
To get your gross profit margin, follow this formula:
(Total revenue - COGS) / Total revenue = Gross profit margin
Checklist: Calculating cost of goods sold
- Set your financial reporting period (monthly, quarterly, or yearly). 📆
- Determine your inventory value method (FIFO, LIFO, or average cost). Choose what makes the most sense for your industry, company, and products.
- Calculate the total cost of your raw materials, parts, items bought for resale, direct labor costs, transportation, storage, and/or cost of services.
- Check for any indirect costs that go into your products, like factory overhead and labor. Remember, these indirect expenses must still be tied to specific products. (For example, you only have one product that requires refrigeration, so refrigeration costs are directly related to that product and thus a part of its COGS.)
- Take stock of beginning inventory and ending inventory. To reiterate, beginning inventory is any unsold product at the start of the financial period. Ending inventory is any unsold product at the end of the financial period.
- Gather your sales numbers.
- Use your beginning inventory, sales, and ending inventory to complete the COGS formula above.
- Keep records of your COGS and financial statements (the IRS may want to see them for income tax purposes, but stakeholders may also want to know these numbers). 📃
Once you have your starting values required for the formula, you can use any calculator (like this one) to determine your COGS—if you’d rather not do it manually.
Many inventory management software solutions automatically calculate your cost of goods sold.
Pro tip: Make your own COGS calculator in Excel by laying out a template like this:
Image Source: EDUCBA
What is a ‘good’ COGS? Industry benchmarks
Over time, you’ll learn what constitutes a good COGS for your company. However, looking at how yours stacks up against your competitors’ can be helpful. An easy way to do this is to find your gross profit margin (calculated using COGS and total revenue, as we laid out above) and compare it to industry averages.
Note: Net profit margin is often wildly different from gross profit margin. However, gross profit margin better reflects COGS (and has more reliable benchmark data than COGS).
Here are some average gross profit margins by industry, according to NYU Stern School of Business:
NYU Stern says the average gross profit margin for the total market is 38.44% (for comparison, the net profit margin for all businesses after operating expenses are taken into account is 9.84%).
Smart tip💡: Struggling to afford business expenses right now? If you have friends, family, or a trusted advisor willing to help you reach your business goals, you could create a personal loan right here on Pigeon. While mixing business and pleasure—or money and relationships—is often regarded as awkward, with the right parameters in place it can be a fantastic solution for both parties. Pigeon makes it easy to borrow from or lend to people you know with automatic reminders, payment tracking, and the necessary legal documents to protect both sides. Your admirers can support you in your business and earn a little interest along the way, while you get the funds you need to succeed. Win win!
COGS and accounting: FAQs
How is COGS defined in generally accepted accounting principles (GAAP)?
In generally accepted accounting principles (GAAP), COGS is a type of business expense. It factors in all costs directly associated with producing a product or providing a service that you already sold.
What type of account is COGS?
COGS is a business expense, not an asset. Expenses reflect the cost of a company’s operations. You can track the COGS expense through different accounting periods (for example, your COGS in Q4 may be a bit higher due to increased wholesale demand during the holidays).
Is cost of goods sold a debit or credit?
When making a journal entry in your books, record COGS as business expenses (debits) on your income statements. Add credits to purchase and inventory accounts (this decreases your COGS).
How does COGS affect net income?
COGS and net income have an inverse relationship. When the COGS for a product or service increases, net income decreases at the end of the year. This is because higher costs shrink your margins.
Bottom line on cost of goods sold
While the cost of goods sold is a simple formula, it is an important bit of information for most companies. Retailers, service providers, small business owners, and more find merit in COGS. It guides them in the effort to reduce production costs and increase gross profit margin. Ultimately, this leads to a more favorable balance sheet for any business. 🏫
Want to read more related content? Check out some more of our awesome educational pieces below: